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Jimmy Choo in Shanghai,China,in October 2007 in the prestigious Shanghai Plaza opened the first store.
Jimmy Choo in April 2008 in Beijing, China World Shopping Mall to open first shop.
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Jimmy Choo Brand Story
Tamara Mellon for this brand by a master hand with East London shoemaker Jimmy Choo was founded in 1996.
Tamara aware of the practical fashion footwear market needs, is therefore logical to introduce this stylish footwear product line. Jimmy Choo shop Knightsbridge in London first opened its first stores that, with fun and full of beautiful and "sexy just right" design, soon to become well recognized creative footwear. In 1998, Jimmy Choo shoes was opened its first New York branch, then in 1999 opened its second store in Los Angeles. Brand fame, popular young Hollywood family, a red carpet on the best choice, and even jumped for the Oscar winner Halle Berry and Hilary Swank so lucky star mark.
April 2001, by private equity firm Phoenix Equity Partners to support the Robert Bensoussan to join the brand, to become chief executive of Jimmy Choo, to more advanced products he worked as Chief Executive Officer brand experience to bring a brand new atmosphere. He carefully positioned the brand fan favorite footwear fashion designers, celebrity backing, with vision and precision of the business plan to the rapid expansion of Jimmy Choo. Next four years, Jimmy Choo shoes shop has opened another 26 new stores, 11 stores in the United States, including in New York and Dallas, Houston and Palm Beach's flagship store, the remaining 15 branches all over the world, including four UK branches and Dublin, Milan, Moscow and Dubai branches.
Jimmy Choo has been brand new global senior product itself. In 2003, Jimmy Choo boots shop once again played a strong potential for the introduction of the first handbag line, the tide has swept through the market. Jimmy Choo's Tulita body thin half-moon shape shoulder bag has become the world's women must have accessories for the brand laid a solid position in the handbag industry, and the popular status of Kelly or Baguette handbag line. 2004, Jimmy Choo heels sales reached 3 1 000 4 100 5 million euros, higher than the 2001 record of eight times.
In 2004, Lion Capital bought a most stock of Jimmy Choo boots, the brand value estimated at one hundred and one million euros. Since the development began to accelerate the pace of Jimmy Choo shoes shop, one after another in the existing markets and new markets by opening new branches, including Japan, South Korea, France and Spain. Jimmy Choo boots shop in 2005 by "Sunday Time" of the 46 Fast Track 100 as the UK's fastest growing large companies.
February 2007, Jimmy Choo heels brand is the global private equity investment firm TowerBrook Capital Partners acquired the brand message that once again hit the headlines, the transaction is estimated brand value one hundred and eighty five million euros. Founder and president Tamara Mellon continues to dominate the company's development work, so the brand eventually become a major luxury brand, its 60 branches all over the world's most prosperous place. Future Brands plans to add stores in the world's major regions, and will launch new products in 2008.
